Background:  

Martin is Director of the Value Chain Management Centre, Guelph, Canada. His career spans the agri-food industries of Britain, Canada, New Zealand and Australia. He has assisted a diverse range of agri-food companies to develop marketing initiatives, some of which have won national and international awards of excellence.

He possesses qualifications in crop and animal husbandry, and farm management; an undergraduate degree in International Business; and a Masters degree from the University of Queensland. Martin’s Masters' thesis analysed the critical success factors of forming and managing value chain alliances within the perishable food industry.

Study Area: Agribusiness

Project Title: Evaluating the Effectiveness of a Value Chain Management Teaching Methodology

Advisors:

Principal: Assoc. Prof. Ray Collins
Other: Assoc. Prof. Tony Dunne, Dr. David Sparling (University of Guelph)

Contact Details:

• Phone: +1 519 822 3929 ext 216
• E-mail: martin@georgemorris.org